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1. VIDEO IS EXCELLENT FOR EXPLAINING YOUR PRODUCT/SERVICE
Produce a video to demonstrate the operation of your goods or services!
Users report watching explainer videos to learn more about a product or service 98% of the time. Because of this, 45% of companies that employ video marketing claimed to have an explanatory video on their main page. 83% of those companies claimed that their homepage explanation video was successful!
For new businesses, a video can capture the attention and understanding of your target audience in under 2 minutes.
Viewers retain 95% of the message when watching a video, but only 10% when reading written content.
72% of customers would rather have a video than any other medium explain a product or service to them.
While they're drawn in, they're learning about what you have to offer and how you can help them.
It's a win-win situation that's far more effective than written content: watching video ads increases purchase intent by 97% and brand association by 139%.
2. GREAT ROI AND INCREASED SALES
Did you know that nearly 80% of internet users look for product or service videos before going shopping? People even proof check on TikTok to see if the ‘common’ person is using it!
Businesses who used videography grew their revenue 49% faster than those who did not.
According to a study by Wyzowl, 76% of businesses say that video has helped increase sales.
3. VIDEOS BUILDS TRUST
Conversions and sales are built on a foundation of trust. But establishing trust should be a stand-alone objective. The foundation of content marketing is building long-lasting relationships and trust. Stop the traditional marketing and instead invite people to you by giving them informative and fascinating content.
Due to customer’s concerns about fraud and deceit, some consumers are still hesitant to make online purchases of goods and services. However, a good video allows you to talk about your items in a natural way. It gives an impression of an individualised approach, 57% of buyers claim that seeing videos increased their confidence in making online purchases.
4. MOBILE USERS ARE EVERYTHING!
Mobile and video are inseparable. 90% of people use their mobile device to watch videos. Even films are now being consumed on phones. Views of mobile videos have increased by more than 233 percent since Q3 of 2013. According to YouTube, annual growth in mobile video consumption is 100%. Because more people are using smartphones and because people want to view videos on the go, your video audience is only expanding.
Through google we can also understand that in comparison to TV and computer users, mobile users are twice as likely to feel a personal connection to brands that promote video content or advertisements on their devices.
5. VIDEOS ENGAGE WITH EVEN THE LAZIEST OF BUYERS!
Video content is a fantastic learning tool as it’s simple to watch. The pace of modern life makes it impossible to read in-depth service descriptions or lengthy product descriptions. Today's consumer wants to watch the product in use
6. SEO AND SOCIAL MEDIA RESEARCH
You may lengthen visitors' stays on your site by using videos. Longer exposure increases credibility and tells search engines that your site has quality material. Google and other search engines take user engagement into account when determining a website's rating, a company's website is more likely to appear higher in search results if it contains a lot of interesting video material.
Moovly provides us with enormous statistics: If your website has a video integrated in it, you have a 53 times higher chance of being first on Google. Ever since YouTube has been owned by Google, the impact of videos on your search engine ranking has significantly increased.
By generating more connections to a company's website, videography can also assist businesses' SEO. Businesses can add backlinks to their websites in the video description or as an annotation when they produce and distribute videos. By boosting a website's authority and reliability, these backlinks can aid in improving its SEO.
Videography may help businesses reach a wider audience on social media. One of the most common sorts of material on social media is video, which is frequently shared and interacted with more than other types of information. Social media allows companies to expand their reach and visibility by producing and distributing films that appeal to a larger audience.
Video advertising is becoming increasingly common and accessible. The usage of video is increasing in part due to technological advancements, but also because it is simple to disseminate around the world. It takes imagination and understanding of human psychology to create effective marketing films for your company. These elements together allow for the production of genuine advertising miracles at a low cost.
In a couple of days, clever, emotionally driven video advertising may become viral online and receive millions of views. The only creative survive, and this is the whole goal of video marketing!
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